Marketing Operations
Marketing operations is the infrastructure between 'we ran a campaign' and 'here's the pipeline it generated.' I build lead scoring frameworks, attribution models, marketing-sales handoff processes, and the reporting that proves ROI. At 4 companies, I've built the ops layer that connected marketing activity to $20M+ in pipeline.
How It Works
Operations Audit
Assess your current lead lifecycle, scoring models, attribution setup, and marketing-sales alignment. Identify the gaps between marketing activity and revenue reporting.
Lead Lifecycle Design
Build the lead scoring framework, lifecycle stages, MQL/SQL definitions, and handoff processes that your sales team will actually use.
Attribution & Reporting
Implement multi-touch attribution, campaign ROI dashboards, and the reporting infrastructure that connects marketing spend to pipeline and revenue.
Process Optimization
Ongoing refinement of scoring thresholds, automation logic, and campaign workflows based on actual conversion data — not guesses.
Proven Track Record
Frequently Asked Questions
Ready to Fix Your Marketing Technology?
Whether you need a HubSpot implementation, a CRM migration, or a complete martech overhaul — I've done it at 4 companies and can do it for yours. Open to consulting, fractional, and full-time engagements.