Detailed breakdowns of marketing technology projects and their measurable results.
How I generated 44% of company pipeline and contributed to $20M Series B as the first marketing hire.
Led enterprise-wide HubSpot migration for a 13,000+ member organization, increasing webinar registrations by 1,200% YoY.
Led the complete rebuild of aasm.org, shop.aasm.org, sleepmeeting.org, and astep.aasm.org — replacing fragmented platforms and inconsistent branding with a unified, modern web ecosystem.
Generated $2.5M ARR within 30 days through strategic go-to-market planning and rapid HubSpot implementation.
Increased organic traffic by 826% and lead capture by 435% through comprehensive marketing technology overhaul.