Jeffrey Mutchnik
Your marketing tools should generate pipeline, not headaches. I architect the CRM systems, automation, and analytics that turn your martech stack into a revenue engine — so you can stop wrestling with tools and start closing deals.
From Strategy to Systems
Most martech projects fail because strategy, data, and processes aren't aligned. I fix that — from go-to-market planning through CRM architecture, automation, and board-level reporting.
Strategy & Planning
Go-to-market strategy & ICP definition · ABM program design & execution · Marketing budget ownership & allocation · Vendor evaluation & technology selection
CRM & Data Architecture
HubSpot & Salesforce implementation · Data model design & custom objects · CRM migrations with 100% data integrity · Lifecycle stage & lead routing design
Marketing Automation
Lead scoring (behavioral + firmographic) · Nurture sequences & drip campaigns · API integrations & webhook workflows · E-commerce & event automation
Analytics & Reporting
Multi-touch attribution models · Executive & board-level dashboards · SQL queries & direct data analysis · Pipeline forecasting & ROI measurement
Team & Operations
Team hiring, mentoring & management · Process documentation & SOPs · Cross-functional stakeholder alignment · Change management & training programs
Featured Work
Latest Insights
Ready to Fix Your Marketing Technology?
Whether you need a HubSpot implementation, a CRM migration, or a complete martech overhaul — I've done it at 4 companies and can do it for yours. Open to consulting, fractional, and full-time engagements.